The New York Times focused on the video’s spread on Facebook using data from CrowdTangle, a tool to analyze interactions across the social network. Just over a week after “Plandemic” was released, it had been viewed more than eight million times on YouTube, Facebook, Twitter and Instagram, and had generated countless other posts. Then it tipped into the mainstream and exploded. For three days, it gathered steam in Facebook pages dedicated to conspiracy theories and the anti-vaccine movement, most of which linked to the video hosted on YouTube. “Plandemic” went online on May 4 when its maker, Mikki Willis, a little-known film producer, posted it to Facebook, YouTube, Vimeo and a separate website set up to share the video. The video featured a discredited scientist, Judy Mikovits, who said her research about the harm from vaccines had been buried. Yet none of those went as viral as a 26-minute video called “Plandemic,” a slickly produced narration that wrongly claimed a shadowy cabal of elites was using the virus and a potential vaccine to profit and gain power. And the time last month that the Pentagon posted three videos that showed unexplained “aerial phenomena.” The time that the cast of “ The Office” reunited for an 18-minute-long Zoom wedding. There was the time this month when Taylor Swift announced she would air her “City of Lover” concert on television. There have been plenty of jaw-dropping digital moments during the coronavirus pandemic.
By Sheera Frenkel, Ben Decker and Davey Alba
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